laeuft/Sell/Listings & attributes
Titles and attributes per marketplace, checked after publishing.
Titles and attributes for every marketplace, proposed per variant family, scored and reviewed by you. After publishing, each listing is read back from the marketplace and fixed if it doesn't look the way it should.
Available today via Sievate Attributes · built into laeuft next
AmazonNordkabel Cat 6A network cable S/FTP, 5 m, grey, 10 Gbit/s, LSZHA24/24Checked at Amazon · live
ConradNordkabel Cat 6A patch cable S/FTP 5 m greyB31/33Value not in list: “Grey”
MediaMarktNordkabel Cat 6A network cable S/FTP, 5 m, grey, 10 Gbit/s, halogen-freeA22/22Checked at MediaMarkt · live
OttoNordkabel network cable Cat 6A S/FTP (5 m, grey)A19/19Checked at Otto · live
KauflandNordkabel Cat 6A S/FTP patch cable 5 m greyB14/16Published · checking at Kaufland
eBayCat 6A cable 5mD9/15Title too short · suggestion readyThe problem
A weak listing shows no error, it just doesn't sell.
Every marketplace has its own title rules, its own required attributes and its own value lists. A colour the marketplace doesn't know, a missing unit or a title cut off at the limit, and the article is rejected or buried in search. Often nobody notices, because the error only shows up at the marketplace.
How it works
From the article family to a listing that is live and correct.
01
Family, not single articles
Articles are read with their variants. A family is optimised as one, so all lengths and colours follow the same pattern.
02
Proposals per marketplace
AI proposes a title and the attributes for each connected marketplace, within its length rules and matched to its value lists. Simple values like length or colour are read straight from the data.
03
Your rules come first
Fixed values, ignored attributes and guidance per attribute apply before any AI is asked, once for all articles or just for one.
04
Scored and reviewed
Every title gets a score. Changes are staged and wait for your review; only what you approve is published, with a history of what changed.
05
Read back from the marketplace
After publishing, the listing is checked directly at the marketplace: status, offer, attributes, processing errors. The marketplace is the evidence, not the upload.
06
Repaired and checked again
A deviation is diagnosed with the marketplace's own message, repaired and checked again. What can't be fixed automatically lands with you.
Per marketplace
One article, a matching listing per marketplace.
Amazon112/200Nordkabel Cat 6A Netzwerkkabel S/FTP, 5 m, grau …
Otto48/80Nordkabel Netzwerkkabel Cat 6A S/FTP (5 m, grau)
Conrad42/70Nordkabel Cat 6A Patchkabel S/FTP 5 m grau
Matched to 1 of 54 allowed values
Length and unit filled as a pair
Review & proof
You approve what goes out, the marketplace confirms it arrived.
The details
What a careful buyer asks.
- Marketplaces
- Amazon, Conrad and MediaMarkt (Mirakl), Otto, Kaufland and eBay, each with its own title rules, attributes and value lists.
- Variant families
- A family is handled as a unit. A title pattern found for one variant is reused for its siblings.
- Value lists
- Where a marketplace only accepts listed values, a free value is matched to an allowed one instead of being sent as text.
- Related attributes
- Fields that belong together, like length and its unit, are filled together.
- Your guidance
- Global or per article: fixed values, attributes to skip and instructions for the AI. Fixed values cost no AI call at all.
- Title score
- Titles are scored on length fit, similarity to titles that sell, keywords and information density, so weak ones surface first.
- Staged changes
- Nothing is written directly. Changes are staged, can be discarded, and are published only after review.
- Publishing history
- Every publication is recorded with before and after.
- Marketplace evidence
- Whether a listing is really live and correct is decided by what the marketplace returns, not by whether an upload went through.
- Agent access
- Bulk operations are also available to agents through MCP, scoped like everything else.
Questions
Asked often.
Is this part of laeuft today?+
Not yet. Today it runs in Sievate Attributes, our separate app for listings and attributes, which Wirelex uses daily. Next, it is being built into laeuft so that listings sit next to catalogue, channels and prices.
Does the AI publish on its own?+
No. Proposals are staged. You review them and decide what is published; fixed values and your guidance apply first.
How do I know a listing is really correct?+
It is read back from the marketplace after publishing. Only that answer counts as proof; deviations are repaired and checked again.
Which marketplaces are supported?+
Amazon, Conrad, MediaMarkt, Otto, Kaufland and eBay. Each has its own title rules and attribute schema.
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