laeuftRequest access

laeuft/Sell/Channels

Every marketplace in one order list.

Amazon, eBay, Kaufland, Shopify and the Mirakl marketplaces MediaMarkt, Voelkner and Conrad all speak through one kind of connection. Orders come in, tracking goes back out, and stock and prices are worked out once for every channel.

Wirelex/ChannelsSearch⌘KJS

Channels

8 connections · orders read every 10 minutes

Read now
ChannelTypeLast readTodayComparisonShippedOffers
AmazonAmazonMarketplacejust now72Matches72 / 72Probe
eBayeBayMarketplacejust now39Matches39 / 39Probe
KauflandKauflandMarketplacejust now23Matches23 / 23Probe
ShopifyShopifyOwn shop1 min ago19Matches19 / 19Off
MediaMarkt DEMediaMarkt DEMirakl6 min ago121 to check12 / 12Probe
MediaMarkt ATMediaMarkt ATMirakl6 min ago5Matches5 / 5Probe
VoelknerVoelknerMirakl7 min ago8Matches8 / 8Probe
ConradConradMirakl7 min ago9Matches9 / 9Off

The problem

Seven seller portals, each with its own numbers.

Every marketplace has its own orders screen, its own stock number and its own way to report a parcel. Selling on many channels usually means checking many portals. laeuft reads each channel directly and turns them into one order list, one stock and one shipping report.

How it works

From connection to shipping report.

  1. Connect a channel

    ShopifyConnectedeBayConnectedMirakl API key••••••

    01

    Connect the channel

    Shopify and eBay connect by signing in; Mirakl, Amazon and Kaufland with their API keys. Keys are encrypted for your company and never shown again.

  2. IncomingLive
    09:44AmazonAmazon19.90
    09:43VoelknerVoelkner76.50
    09:42eBayeBay27.40
    09:41AmazonAmazon34.90
    09:40KauflandKaufland54.80
    09:38MediaMarkt ATMediaMarkt AT249.00
    09:37ShopifyShopify1,240.00
    09:35eBayeBay58.70

    02

    Orders arrive

    Every 10 minutes laeuft reads new orders from each channel, with buyer, delivery address, payment method and every line. Nothing to export, nothing to import.

  3. Comparisonvs. current system
    MediaMarkt DEMediaMarkt DE115match
    AmazonAmazon58match
    VoelknerVoelkner1to check

    03

    Compared before it counts

    While you switch, each connection is compared with the system you use today: order by order, with status and totals. You see every difference before laeuft takes over.

  4. All184Amazon71eBay38Kaufland22Shopify19Mirakl34
    AU-2026-31877AmazonReady to pick
    AU-2026-31876MediaMarkt ATLabel printed
    AU-2026-31873KauflandAddress check

    04

    One order list

    All channels land in one list, filtered by channel, status and payment. The Floor picks from the same list. No channel gets a special workflow.

  5. AU-2026-31877AmazonAmazon
    Label printed09:16

    DHL · 00340434161094027318

    Sent to Amazon09:16

    Tracking and carrier

    Amazon confirmed09:17

    Order marked as shipped

    05

    Shipping reported back

    Once a parcel is booked, laeuft reads the order's state at the channel, reports carrier and tracking number, and reads it back to be sure. Letters are reported too, with the carrier code each marketplace expects.

  6. MediaMarktFeed probe14:15
    KA-20015Stock86
    KA-20015Price12.9912.49
    LG-65031Stock014

    Probe: only changed fields, nothing sent

    06

    Stock and price per offer

    laeuft reads your offers on each channel, works out the target stock and price, and builds the exact update: only the fields that changed. You switch each connection from off to probe to live.

Availability

One quantity per channel, never more than you have.

Free stock of the article, interchangeable articles and singles that can fill a pack add up; open demand that nothing covers is taken off first. Bundles are limited by their scarcest component. Then each channel applies its own buffer, threshold and maximum.

AvailabilityKA-20015 · eBay
Own stock, free+ 9
Interchangeable articles+ 4
Singles filling packs+ 2
Open demand− 7
Channel buffer− 2
Published6

Details

The fine print.

Connected channels
Amazon (SP-API), eBay, Kaufland, Shopify and Mirakl. MediaMarkt DE and AT, Voelkner and Conrad run on Mirakl; another Mirakl marketplace only needs its address, shop ID and key.
Reading rhythm
Orders every 10 minutes, channel returns every 30 minutes, shipping reports every 15 minutes. Offers are read a few times a day and recalculated whenever stock changes.
Encrypted access per company
Channel keys and tokens belong to your company, are stored encrypted and are only used inside laeuft. No screen, API or agent can read them back.
Safe shipping reports
Before reporting, laeuft reads the order's state at the channel; afterwards it reads back. An unclear result is reconciled, never sent blindly twice, and repeated failures raise an alert.
Letters and parcels
Parcels go back with carrier and tracking number. Letters without tracking are reported with the carrier code each marketplace knows, Amazon via its order feed.
Channel offers
Each offer links a channel SKU and offer ID to your own article, with a desired state (active, paused, ended) and exceptions such as handling time, minimum, maximum or fixed price.
Price per channel
Each connection uses a price target from your released price rules, optionally with its own rounding (,99, ,95 or up to 10 cents), then the offer's fixed, minimum and maximum price.
Only what changed
Feeds carry only offers that differ, and only the differing fields, through the route that overwrites nothing else, for example Mirakl stock and prices as separate imports.
Off, probe, live
Every connection has its own switch for stock and price updates. In probe, laeuft builds the exact requests and keeps the last runs, so you can check them before anything is sent.
Returns and refunds read
Announced returns and, where the channel shows them, refunds are read into the return case of the order.

Questions

Asked often.

Which channels can I connect?+

Amazon, eBay, Kaufland, Shopify and any marketplace on Mirakl, such as MediaMarkt, Voelkner and Conrad. Other channels are built on the same connection form. Ask us about yours.

Do I have to change anything at the channel?+

No. laeuft uses the channel's official API with your own access. Your listings, prices and settings at the channel stay as they are until you switch an update to live.

What if a channel's API is down?+

The next run catches up from where the last one stopped. Shipping reports are read back afterwards, so a report never gets lost or sent twice.

Can laeuft oversell?+

It is built not to: open demand that nothing covers is taken off free stock first, bundles follow their scarcest component, and every channel can keep a buffer. An incoming order lowers all affected offers on the next calculation.

Can an agent work with my channels?+

Agents can read orders, offers and comparisons and prepare changes through the API, CLI or MCP. Anything that reaches a channel goes through the same switch and permissions as in the app.

We onboard sellers one at a time.

Tell us where you sell and how you ship, and we’ll show you laeuft on your own orders.

Request access laeuft@wirelex.shop
laeuft

The agent-first ERP for online sellers. Built by Wirelex in Germany.

EN/DE